Our websites are designed to reach specific audiences. To provide users with a consistent experience that is intuitive and easy, determine your primary and secondary audiences, and write to them.
Following a brand standard strengthens our identity in the minds of the university community and the public. It also helps us maintain consistency in our messaging.
Photos and Videos
The right images capture a moment, pull users in, and help tell your story. When you're looking for that perfect picture or engaging video, we can help you find it.
Today’s students have communicated on social media sites for most of their lives. If we want to talk with them, we need to do it through these platforms.
Mason websites can be the first way our audiences meet us. Data from analytics tell us how our websites are being used, how often, and sometimes, by whom.
People with disabilities must be able to acquire the same information, engage in the same interactions, and get the same services as people without disabilities. When you're building a website, you must make sure everyone has access to your content.
You'll probably encounter a lot of new terminology when you launch a website update. Don't worry; you don't have to take a trip to the library to find out what we're talking about. Find words and definitions you're likely to encounter.
Stare down that blank screen and fill it with words
Make it easy for visitors to find what they're seeking
Keep your site up to date with the content management system
Talk with your audiences through the web and social media
Use analytics to find out where your users go and what they do