Mason’s Web Goals
Every website needs a goal. The primary goal of the Core Mason website is to attract prospective students, then get them to apply. Individual units will have more specialized goals, but they should support Mason's primary goal whenever possible.
When someone is scrolling through our sites, it should be obvious that each is a part of Mason. Our objectives for the university online presence are to:
- Provide a more consistent user experience.
- Ensure uniform branding.
- Enroll a greater number of applicants.
We should be showing what we offer, always with the message, “and you can do it or be it, too.” We’re all about creating opportunities and showcasing how we’re different from or better than other colleges and universities in helping students reach their goals.
When users comes to the site, we want them to see themselves there, or a self that they aspire to be. We want them to think:
- Hey, that’s me.
- I can do that.
- I want to do that.
- I want to be that.
We also want to reach out to students who are a good match for Mason and for whom Mason is a good match. We’re not trying to attract all students. We don’t want someone to come for one semester, then leave. We want them to come and graduate. When you're putting your site together, be true to yourself and what you have to offer.